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TET CAMPAIGN 2014
Because of the boredom of repeated rituals in Tet, Vietnamese young generation doesn’t feel connected with their family. The boredom was stressed out in Tet 2014 campaign, in which Coca-Cola empowered youngsters to do little twists to re-connect with family and others with calling message 

Tet only comes when we stay connected (Cùng gắn kết, Tết mới về).

Wish you much money for new year

Welcome peace with excitement

Lucky comes in whole year

Give Coke to create a Tet of connection

Chúc Tài năm mới

Đón An hứng khởi

Lộc tới quanh năm

Trao Coca-Cola,

Tết thêm gắn kết

#ShareACoke SUMMER CAMPAIGN 2014
Contrary to the expectation of free and fun during summer, teens stand boredom from disconnection with friends. #ShareACoke (Trao Coca-Cola, kết nối bạn bè) campaign provided them customized can as a way to re-connect with their beloved. Through integrated activities, the ratio of brand love increased +11% and buzz share of voice took 91% and boosted sales volume 19% (same period of the previous year).
 BREAKTIME CAMPAIGN 2014
Late afternoon is the downtime officer people with a bad mood and low energy. The insight is well-reflected in the story Have a Coke break! (Giải lao rồi, Coca-Cola thôi!) inspired them to lift up themselves and make the office excited. The breaktime campaign made Coca-Cola became a top choice for breaktime in 2014.
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