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MyVIB app RELAUNCHING CAMPAIGN
Millennials and Gen Z has the mindset that banking brands are old-fashioned with the complicated process taking much time, money, and effort. Based on the insight FOMO, we created the campaign catching the rap trend of 2020. By this, we educate consumers on the unique points MyVIB app offers ABOVE ALL FREE which any brand says in an entertaining way.
RAP MUSIC VIDEO
EDUCATION SERIES
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