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COOK TO CONNECTCAMPAIGN
VIETNAM BRONZE SMARTIES Award 2020
Mobile Social
During social distancing, how to make millennial moms feel good at home?
Based on the "Cook The Difference" value, we launched the "Cook To Connect"  campaign that let mom enjoy creative home-cooking and connects with her beloved. Besides Facebook, the campaign utilized Tik-Tok,  the most engaged platform during quarantine, to engage millennial moms.
Phase 1
Encourage mom to enjoy home-cooking by suggesting creative and healthy recipes.
Phase 2
Trigger mom coke to connect with beloved through #VàoBếpNốiYêuThương Tik-tok duet challenge & social content.
85 YEAR ANNIVERSARY CAMPAIGN
Being with Vietnamese women for 85 years, which of Maggi makes consumers remember most?
Soy sauce's natural taste and aroma are highlighted to reconfirm choosing Maggi as the right choice over years.
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