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'PRU-VUI SỐNG' LAUNCH CAMPAIGN 2021
The married Millenials have an unbalanced life, which leads to the risk of critical illnesses. All they are looking for is a way to protect themselves to fulfill their responsibility with their beloved. PRU-VUI SỐNG is announced as the way to let them feel worry-free from the three most popular critical illnesses (stroke, cancer, heart attack). By this, they can enjoy life fully, that makes them look NO WORRIES.
From understanding millennials' tastes and digital behaviors, we attract consumers with short and witty content, which is easy to distribute across digital channels. It results in thousands of insurance registrations and Pulse apps downloads after 3 weeks.
'​COMMITMENT' CAMPAIGN 2018
The Vietnamese people treasure family, but they don't have the habit to show love to their beloved. To Prudential, showing it by action is the way to reconfirm the value and stay committed with your beloved. The campaign explores the real emotional stories and gets Top 2 engaged among Prudential campaigns.
PRU FLEXICASH LAUNCH
Vietnamese millennial generation is in the financial struggle of living for now or saving for the future. Pru-Flexicash campaign let them see they can have both. By youthful storytelling aired on social media channels, the campaign triggered young adults to join the insurance program at 20s. 
PRUDENTIAL
LIFE COMPANION BLOG
The hectic life of 21st century demands people to fulfills all their responsibilities, that makes their life unbalanced. All they need is a companion understanding their pressure in all aspects of life. Therefore, the blog is launched to support them to find a practical solution for a better life. Based on each reader favorite content, the blog suggests the relevant articles supporting them most effectively in lifestyle, mentality, finance, etc.
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