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TOÀN LÊ

Insight first, then performance comes!

Samsung Galaxy J series is defined as a mainstream smartphone with an approachable price, but the brand image should be premium and relevant to youngsters. By yearly launch, the campaigns highlighted the trendy and advanced features in the entertaining inspiring story, which is the key factor makes this smartphone most-wanted in the mainstream segment.
GALAXY J7 Pro
CHALLENGE DARK NIGHTS
Top 3 campaign on social media in August 2017
(by BuzzMetrics)
Stresses out the best camera, Bokeh effect & sticker add-in that got 3M - 9M YouTube views and up to 7.7K Facebook interactions.
KV & TVC

SERIES VIDEOS
GALAXY J Prime 2017
# SUFFERING BEAUTY
Top 2 APAC YouTube Ads Leaderboard May 2017
A short fantasy film to raise awareness about Samsung Galaxy J5 & J7 features
(lowlight camera, excellent selfie & sleek design).

Movie Poster
Trailer
Official Movie
GALAXY J series 2016
Won Top 3 The YouTube Ads Vietnamese Viewers Choice 2016
Raise awareness about the best selfie camera and Safe Mode features.

Key Visuals
CINDERELLA Music Video
Top 3 The YouTube Ads Vietnamese Viewers Chose 2016
S-BIKE Music Video
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