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​LAUNCH CAMPAIGN 2016

In 2016, Samsung SUHD premium TV is upgraded with Quantum Dot advanced technology, which enhances the visual experience of rich color. In order to win the premium people, who are so busy working for rich material life, the launch campaign reminded them and inspired them to make their souls richer and more colorful.

Campaign Key Visuals

​TV Commercials

DIGITAL ENGAGEMENT

Teasing clip

challenges the normal perception of RICHNESS, which is related with the material life.

Bình Minh's LIVE RICH Story - Rich of the new ideas.

Victor Vu's LIVE RICH Story - Rich of passion

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​SAMSUNG E-COMMERCE 2017
In order to build e-commerce less commercial look in promotion, the contents are created to trigger buying by the engaging stories.
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